Press kit

Badger:
Operation Gamify

Badger is the interactive social platform that turns real places into missions people want to complete together.

Badger Press

support@badgerops.com

badgerops.com/press

Updated November 2026

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About Badger

The real world is the open world.

Badger: Operation Gamify is an interactive social platform that turns the real world into an open world. People explore their city, complete missions with photo or video proof, climb leaderboards and earn real rewards from the places they visit. Businesses, cities and organizations build their own Worlds on Badger to bring people through the door, grow their community and measure real participation. Badger is live in Miami with partners including the Wynwood BID, the City of Miami Beach and the VFW Department of Florida. Badger is built by Summon AI LLC and headquartered in Miami, Florida.

Headquarters: Miami, Florida
Founder: Alex Kruger-Dobrota
Company: Summon AI LLC
Category: Interactive social · Location-based missions
Pricing: Free for people · Pro from $50/mo
Available on: Web · iOS App Store
Live Worlds: WYNWORLD · Play Miami Beach · VFW Dept. of Florida

As featured in

VFW Checkpoint
Resident
City of Miami Beach
CNN 10
Local 10 News
CBS News Miami
Miami Community Newspapers
PR Newswire
WSVN 7 News
Travel And Tour World
Secret Miami
U.S. Marine Corps

Full coverage on page 3 and at badgerops.com/press.

Summon AI LLC

The company behind Badger

Summon AI LLC is the Miami-based technology company that builds and operates Badger: Operation Gamify. The company works with businesses, business improvement districts, cities and nonprofits to design missions, run Worlds and measure real-world participation.

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In the news

Coverage.

Badger: Operation Gamify and founder Alex Kruger-Dobrota in the press. Links to every story at badgerops.com/press.

VFW Checkpoint · August 19, 2026
‘It’s Like a Digital Command Center’
vfw.org
Resident · July 16, 2026
Wynwood’s New Soccer Ball Art Trail Turns World Cup History Into a Neighborhood Walk
resident.com
City of Miami Beach · June 9, 2026
Larger-than-life World Cup excitement has officially taken over Miami Beach
instagram.com
CNN 10 · May 6, 2026
An eighth grader honors the veterans buried at Miami City Cemetery
metacast.app

Spotlight · CNN 10 · May 6, 2026

An eighth grader honors the veterans buried at Miami City Cemetery

Featured on CNN 10 and syndicated nationally through CNN Newsource to more than 55 TV stations across the U.S.
A local Girl Scout’s Silver Award project, led with Alex Kruger-Dobrota and Badger, to honor veterans buried at Miami City Cemetery
More than 1,700 graves identified and documented
Every headstone photographed and its service information recorded
Badger was used to build a digital map so families can easily find their loved ones
Volunteers and veterans cleaned and restored headstones that had been buried under dirt, leaves and grass
Badger footage was used in the broadcast (video credited to “WPLG, BADGER APP, CNN”)
The digital database is hosted through Badger on the Miami Beach VFW website

Miami Community Newspapers · June 17, 2026
Wynwood launches interactive scavenger hunt for soccer fans
PR Newswire · June 16, 2026
Go Beyond the Match and Experience Miami Beach During the World Cup This Summer
WSVN 7 News · June 11, 2026
‘Viva México!’: Fans show Mexican pride at Wynwood watch party for World Cup opener
Travel And Tour World · June 1, 2026
Wynwood’s Let’s Wyn Turns Miami Into a Giant Soccer Playground
City of Miami Beach · May 26, 2026
Miami Beach Kicks Off World Cup Excitement with Arena of Nations: 48 Larger-Than-Life Soccer Balls
Secret Miami · May 26, 2026
48 giant inflatable soccer balls are landing in Miami Beach for a city-wide scavenger hunt
Local 10 News · May 4, 2026
8th grader spends after-school hours cleaning veterans’ graves, working to preserve their stories
CBS News Miami · December 23, 2025
Miami Beach veteran turns military experience into app helping build community
CBS News Miami · April 29, 2025
Miami veteran creates app to help others find joy and purpose after military service
CBS News Miami · May 27, 2024
Veteran plants flags in Miami City Cemetery with fallen veterans, aims to restore headstones

+ 6 more stories at badgerops.com/press

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Founder

Alex Kruger-Dobrota

Founder & CEO, Badger: Operation Gamify

Alex Kruger-Dobrota is the founder and CEO of Badger: Operation Gamify and a U.S. Marine Corps veteran who deployed to Afghanistan as a Scout Sniper in 2012. The Marine Corps gave him purpose through the mission and social connection through his unit. When he came home, both were gone, and he had to find a way to rebuild them.

He found that through training and competing in Jiu-Jitsu, which also gave him a third component he hadn’t realized he was missing: joy. That experience confirmed a pattern he had noticed throughout his life. The people who are best at what they do treat it like a game. Because they enjoy it, they keep coming back, and every time they come back, they get a little better. Alex calls it a game-oriented mindset, and he built Badger to bring it to everyone. Badger combines the purpose and connection he knew from the military with the joy that keeps people coming back, and it lets like-minded people find each other through the missions they complete, wherever and whenever they complete them.

Today Alex runs Badger as Founder and CEO from Miami, working with neighborhoods, cities and veteran organizations, including the Wynwood BID, the City of Miami Beach and the VFW Department of Florida, to turn streets, events and communities into Worlds where people take on missions and connect through them. The VFW Department of Florida has partnered with Badger to engage its 54,000 combat veteran members across Florida and Puerto Rico, and VFW National featured Badger at its 2026 National Convention in Reno, including on the cover of the convention magazine.

A member and former Senior Vice Commander of VFW Post 3559 in Miami Beach, Alex has used Badger to support veterans in his community. Badger was used to build an interactive online database of military veterans’ headstones at Miami City Cemetery, the city’s oldest cemetery. A local Girl Scout created it over a year and a half for her Silver Award project, documenting more than 1,700 graves, and it’s now hosted on the Miami Beach VFW website. The project was featured on CNN 10. Alex also organized the Post’s Santa’s Forward Operating Base (FOB) Toys for Tots drive, with Badger as sponsor, which delivered more than 1,500 toys to children in need. For the inaugural Fleet Week Miami in 2024, Badger sponsored and organized the Top Gun Beach Olympics, a military fitness competition at Muscle Beach in South Beach and a main event of Fleet Week sponsored by the City of Miami Beach.

The City of Miami Beach proclaimed May 22 as Alex Kruger-Dobrota Day. The date falls just before Memorial Day, and the number 22 has become a symbol of the veterans lost to suicide each day.

Alex lives in South Florida with his wife and their two young sons.

Short bio

Alex Kruger-Dobrota is a U.S. Marine Corps combat veteran and the founder and CEO of Badger: Operation Gamify, the Miami-based interactive social platform that turns real places into missions and connects the people who complete them.

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In his words

Why I built Badger

The Marine Corps gave me two things I didn’t fully appreciate until I left: a mission and a brotherhood. The mission gave me purpose, and the brotherhood gave me social connection. When I got out, I lost both at once, and that’s a story a lot of veterans know well.

Rebuilding my life after the military showed me the missing piece: joy. I found it training and competing in jiu-jitsu, and I’d seen it my whole life in the most successful people I knew. They treat what they do like a game. Because they enjoy it, they keep coming back, and every time they come back, they get better. Purpose and connection matter, but joy is what keeps you showing up.

Badger brings all three together. Social media promised connection, but mostly it gives us a feed to watch. I wanted the opposite: a social app that gets you off the couch and into your city. Badger turns real places into missions you can take on whenever it works for you, on your own or with friends. When you complete one, you can see everyone else who has done the same mission, and that shared experience is an easy way to connect. You might meet them at the next mission, or you might connect from across the city or the country. Either way, it starts with something you both actually did.

For the businesses, cities and organizations building on Badger, that means real people walking through real doors. For everyone else, it’s a reason to explore, an excuse to say yes, and a community of people who share your interests. That’s Operation Gamify.

Alex Kruger-Dobrota

Founder & CEO, Badger: Operation Gamify

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Quotes

On the record.

Approved for use in coverage. Published quotes include their original source.

On why he built Badger
My solution is through a social app where you can connect with other people through competition, so you can have those three pillars — joy, social connection, and purpose.
— Alex Kruger-Dobrota, via CBS News Miami
On how organizations use Badger
It’s like a digital command center where I can issue missions and tasks like community service events. You’re able to see which members are doing which task. Through the leaderboards, there’s a sense of friendly competition, because no one wants to be last.
— Alex Kruger-Dobrota, via VFW Checkpoint
On the mission behind Badger
When I left the Marine Corps, I learned that a good life comes down to three things: living with joy, staying connected to people, and having a purpose. Badger is built to help anyone find all three, one mission at a time.
— Alex Kruger-Dobrota
On what makes Badger different
Most social media asks you to watch. Badger asks you to go. Every mission is a reason to get outside, meet people and see your city differently.
— Alex Kruger-Dobrota
On Badger for businesses and cities
Businesses don’t need more impressions. They need people walking through the door. Badger turns showing up into something people actually want to do.
— Alex Kruger-Dobrota
On the name
The name Badger comes from combining badge and identifier. Also, badgers are my favorite animal.
— Alex Kruger-Dobrota, via VFW Checkpoint

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Brand guidelines

Logos, colors and type.

Logo lockup
Logo lockup (reversed)
Badger mark
Badger mark (outlined)
App icon

Deep Ink
#183E35
Badger Sage
#6BAC96
Night Forest
#10261F
Field Paper
#F7F9F5
Signal Lime
#C5E84D
Moss
#3F7F69

Headlines

Manrope

ExtraBold 800 · Bold 700

Turn the real world into an open world.

Body & UI

DM Sans

Regular 400 · Medium 500 · Bold 700

Explore your city, complete missions and earn real rewards.

✓ Do

Leave clear space around the mark at least the height of the badger’s ear.
Use the outlined mark or reversed lockup on photos and dark backgrounds.
Write “Badger” in sentences. Use “BADGER” only in the logo.
Refer to the full product name as “Badger: Operation Gamify” on first mention.

✕ Don't

Don’t stretch, rotate, recolor or add effects to the mark.
Don’t place the black mark on dark or busy backgrounds.
Don’t recreate the wordmark in another typeface.
Don’t imply a partnership or endorsement without written approval.

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Marketing toolkit

Post it like a mission.

Running a World on Badger? Use these templates to announce new missions, celebrate wins and spotlight your World. Add your photo, download, post and tag @badger_ops so we can share it.