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Badger: Operation Gamify turns the real world into an open world. Find our latest coverage, founder story, quotes, logos and brand guidelines here, plus a ready-to-post marketing toolkit for everyone building a World on Badger.

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As featured in

  • VFW Checkpoint
  • Resident
  • City of Miami Beach
  • CNN 10
  • Local 10 News
  • CBS News Miami
  • Miami Community Newspapers
  • PR Newswire

In the news

Badger and its founder in the press.

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Alex Kruger-Dobrota

Founder & CEO, Badger: Operation Gamify

Meet the founder

Alex Kruger-Dobrota

Alex Kruger-Dobrota is a U.S. Marine Corps combat veteran and the founder and CEO of Badger: Operation Gamify, the Miami-based interactive social platform that turns real places into missions and connects the people who complete them.

Alex Kruger-Dobrota is the founder and CEO of Badger: Operation Gamify and a U.S. Marine Corps veteran who deployed to Afghanistan as a Scout Sniper in 2012. The Marine Corps gave him purpose through the mission and social connection through his unit. When he came home, both were gone, and he had to find a way to rebuild them.

He found that through training and competing in Jiu-Jitsu, which also gave him a third component he hadn’t realized he was missing: joy. That experience confirmed a pattern he had noticed throughout his life. The people who are best at what they do treat it like a game. Because they enjoy it, they keep coming back, and every time they come back, they get a little better. Alex calls it a game-oriented mindset, and he built Badger to bring it to everyone. Badger combines the purpose and connection he knew from the military with the joy that keeps people coming back, and it lets like-minded people find each other through the missions they complete, wherever and whenever they complete them.

Today Alex runs Badger as Founder and CEO from Miami, working with neighborhoods, cities and veteran organizations, including the Wynwood BID, the City of Miami Beach and the VFW Department of Florida, to turn streets, events and communities into Worlds where people take on missions and connect through them. The VFW Department of Florida has partnered with Badger to engage its 54,000 combat veteran members across Florida and Puerto Rico, and VFW National featured Badger at its 2026 National Convention in Reno, including on the cover of the convention magazine.

A member and former Senior Vice Commander of VFW Post 3559 in Miami Beach, Alex has used Badger to support veterans in his community. Badger was used to build an interactive online database of military veterans’ headstones at Miami City Cemetery, the city’s oldest cemetery. A local Girl Scout created it over a year and a half for her Silver Award project, documenting more than 1,700 graves, and it’s now hosted on the Miami Beach VFW website. The project was featured on CNN 10. Alex also organized the Post’s Santa’s Forward Operating Base (FOB) Toys for Tots drive, with Badger as sponsor, which delivered more than 1,500 toys to children in need. For the inaugural Fleet Week Miami in 2024, Badger sponsored and organized the Top Gun Beach Olympics, a military fitness competition at Muscle Beach in South Beach and a main event of Fleet Week sponsored by the City of Miami Beach.

Alex Kruger-Dobrota holds the City of Miami Beach proclamation for Alex Kruger-Dobrota Day in the Miami Beach City Commission chambers, with his wife, their two sons and city officials.

Miami Beach proclamation

May 22 is Alex Kruger-Dobrota Day

The City of Miami Beach proclaimed May 22 as Alex Kruger-Dobrota Day. The date falls just before Memorial Day, and the number 22 has become a symbol of the veterans lost to suicide each day.

Alex lives in South Florida with his wife and their two young sons.

CBS News Miami featureVFW Checkpoint profile

In his words

Why I built Badger

The Marine Corps gave me two things I didn’t fully appreciate until I left: a mission and a brotherhood. The mission gave me purpose, and the brotherhood gave me social connection. When I got out, I lost both at once, and that’s a story a lot of veterans know well.

Rebuilding my life after the military showed me the missing piece: joy. I found it training and competing in jiu-jitsu, and I’d seen it my whole life in the most successful people I knew. They treat what they do like a game. Because they enjoy it, they keep coming back, and every time they come back, they get better. Purpose and connection matter, but joy is what keeps you showing up.

Badger brings all three together. Social media promised connection, but mostly it gives us a feed to watch. I wanted the opposite: a social app that gets you off the couch and into your city. Badger turns real places into missions you can take on whenever it works for you, on your own or with friends. When you complete one, you can see everyone else who has done the same mission, and that shared experience is an easy way to connect. You might meet them at the next mission, or you might connect from across the city or the country. Either way, it starts with something you both actually did.

For the businesses, cities and organizations building on Badger, that means real people walking through real doors. For everyone else, it’s a reason to explore, an excuse to say yes, and a community of people who share your interests. That’s Operation Gamify.

AK

Alex Kruger-Dobrota

Founder & CEO, Badger: Operation Gamify

Quotes

On the record.

Quotes from Alex you can use in your coverage. Published quotes link to their original source.

  • On why he built Badger

    My solution is through a social app where you can connect with other people through competition, so you can have those three pillars — joy, social connection, and purpose.

    Alex Kruger-Dobrota

    via CBS News Miami

  • On how organizations use Badger

    It’s like a digital command center where I can issue missions and tasks like community service events. You’re able to see which members are doing which task. Through the leaderboards, there’s a sense of friendly competition, because no one wants to be last.

    Alex Kruger-Dobrota

    via VFW Checkpoint

  • On the mission behind Badger

    When I left the Marine Corps, I learned that a good life comes down to three things: living with joy, staying connected to people, and having a purpose. Badger is built to help anyone find all three, one mission at a time.

    Alex Kruger-Dobrota

    Approved for press use

  • On what makes Badger different

    Most social media asks you to watch. Badger asks you to go. Every mission is a reason to get outside, meet people and see your city differently.

    Alex Kruger-Dobrota

    Approved for press use

  • On Badger for businesses and cities

    Businesses don’t need more impressions. They need people walking through the door. Badger turns showing up into something people actually want to do.

    Alex Kruger-Dobrota

    Approved for press use

  • On the name

    The name Badger comes from combining badge and identifier. Also, badgers are my favorite animal.

    Alex Kruger-Dobrota

    via VFW Checkpoint

About Badger

Badger: Operation Gamify

Badger is the interactive social platform that turns real places into missions people want to complete together.

Boilerplate

Badger: Operation Gamify is an interactive social platform that turns the real world into an open world. People explore their city, complete missions with photo or video proof, climb leaderboards and earn real rewards from the places they visit. Businesses, cities and organizations build their own Worlds on Badger to bring people through the door, grow their community and measure real participation. Badger is live in Miami with partners including the Wynwood BID, the City of Miami Beach and the VFW Department of Florida. Badger is built by Summon AI LLC and headquartered in Miami, Florida.

Headquarters
Miami, Florida
Founder
Alex Kruger-Dobrota
Company
Summon AI LLC
Category
Interactive social · Location-based missions
Pricing
Free for people · Pro from $50/mo
Available on
Web · iOS App Store
Live Worlds
WYNWORLD · Play Miami Beach · VFW Dept. of Florida

  • Summon AI LLC

    The company behind Badger

    Summon AI LLC is the Miami-based technology company that builds and operates Badger: Operation Gamify. The company works with businesses, business improvement districts, cities and nonprofits to design missions, run Worlds and measure real-world participation.

    badgerops.com

Logos

Logo downloads.

High-resolution PNGs with transparent backgrounds. Please follow the brand guidelines below.

  • Logo lockup preview

    Logo lockup

    Mark + wordmark for light backgrounds

  • Logo lockup (reversed) preview

    Logo lockup (reversed)

    For dark backgrounds and photos

  • Badger mark preview

    Badger mark

    Icon on transparent background

  • Badger mark (outlined) preview

    Badger mark (outlined)

    Sticker outline for dark, color and photo backgrounds

  • App icon preview

    App icon

    1024 × 1024 app icon

Brand guidelines

Colors, type and the rules.

  • Deep Ink

    Headlines, body text and primary buttons

  • Badger Sage

    Primary brand color, highlights and CTAs

  • Night Forest

    Dark sections and social backgrounds

  • Field Paper

    Light backgrounds and documents

  • Signal Lime

    Accents, badges and wins. Use sparingly.

  • Moss

    Links, secondary accents and gradients

  • Headlines

    Manrope

    ExtraBold 800 · Bold 700

    Get font

    Turn the real world into an open world.

  • Body & UI

    DM Sans

    Regular 400 · Medium 500 · Bold 700

    Get font

    Explore your city, complete missions and earn real rewards.

Do

  • Leave clear space around the mark at least the height of the badger’s ear.
  • Use the outlined mark or reversed lockup on photos and dark backgrounds.
  • Write “Badger” in sentences. Use “BADGER” only in the logo.
  • Refer to the full product name as “Badger: Operation Gamify” on first mention.

Don't

  • Don’t stretch, rotate, recolor or add effects to the mark.
  • Don’t place the black mark on dark or busy backgrounds.
  • Don’t recreate the wordmark in another typeface.
  • Don’t imply a partnership or endorsement without written approval.

Marketing toolkit

Post it like a mission.

Running a World on Badger? Use these templates to announce new missions, celebrate wins and spotlight your World. Add your photo, download, post and tag @badger_ops so we can share it.

Open Marketing Studio Free account: Mission Accomplished Pro: every template + the full toolkit

1080 × 1920px · 9:16 · Text stays inside Instagram’s safe zone

1 · Template
2 · Format
3 · Photo

Uploaded photos never leave your device. Everything is rendered in your browser.

4 · Text

5 · Download

Suggested caption

Mission accomplished. ✅ Proof or it didn’t happen. @badger_ops #badgerops #badger #operationgamify #missionaccomplished #openworld #interactivesocial

Captions that hit.

Short, simple and ready to paste. Tags and hashtags are already added.

badger_opsbadgeropsbadgeroperationgamifymissionaccomplishedopenworldinteractivesocial

Mission Accomplished

  • Mission accomplished. ✅ Proof or it didn’t happen.

  • Another one for the books. Mission complete on @badger_ops 🏆

New Mission

  • New mission just dropped. Who’s in? 🗺️

  • Your city has missions. This is one of them. Link in bio. 👀

World Spotlight

  • Our World is live on @badger_ops. Come explore with us. 🌎

  • Less scrolling, more exploring. Find us on the Badger map.

Anytime

  • The real world is the open world. 🦡

Pro tip: put your World link (badgerops.com/world/yourname) in your bio or a link sticker so people can join in one tap.

Press contact

Working on a story?

For interviews, partnerships, speaking requests and high-resolution assets, email us. We usually reply within one business day.

support@badgerops.comView press kit online